Bethlam Forsa is the chief executive officer of Savvas Learning Company, a global next-generation learning company that combines the power of advanced technology with proven pedagogy to deliver immersive, personalized, and flexible educational solutions that connect K-12 teachers and students with real-world learning experiences.
Under Bethlam’s leadership, Savvas has taken a market-leading position with its innovative and award-winning product lines, highest-quality curriculum, and best-in-class professional services.
Since being appointed CEO of Pearson K12 Learning in February 2019 following the divestiture of Pearson Education’s U.S. Learning Services business, Bethlam has successfully led a smooth separation from Pearson, creating an independent company that has exceeded market expectations.
She has also established an International Business Development division and launched the new Savvas brand, positioning the company as the leading K-12 learning solutions provider that has earned industry recognition for many of its products, including enVision® Mathematics, myView Literacy and Savvas Realize™.
Prior to being named CEO, Bethlam, who joined Pearson in 2014, served as the president of its U.S. Learning Services business. Over a four-year period, she led the complete turnaround of the business, resulting in significant financial gains that included tripling its cash profit.
Before joining Pearson, Bethlam served as the executive vice president of Global Product and Operations for Houghton Mifflin Harcourt (HMH). As its chief product officer, she was responsible for leading the development of global product technology and strategies, overseeing capital investments, and managing over 800 employees worldwide to deliver content across various print and digital modalities and technology platforms.
Prior to her role at HMH, Bethlam was a global managing partner for Accenture’s publishing and media industry client portfolio, in which she was responsible for advising media clients on growth strategy, digital transformation, and mergers and acquisitions integration. Bethlam also developed the firm’s positioning on key issues facing the media industry, including changes in consumer behavior, the impact of technology, emerging new business models, and supply-chain optimization.
Bethlam is an active member of the New York City start-up community and formerly served on the board of directors of The Foundling in NYC. Fluent in English, French and Italian, Bethlam earned a Bachelor of Science and an MBA from Cornell University.
