Better Business, 6th Edition © 2023
Better Business, published by Pearson, offers a powerful teaching and learning tool to capture the evolving issues and opportunities of business. The textbook features positive and negative business outcomes that create rich prompts for discussion in class.
- Mini Chapters focus on key topics in business
- Updated social media strategies and technologies
- Updated art, imagery, and design
- Powerful Pearson Revel® Platform
A Business CTE Program Built for Today’s Students
Better Business offers a CTE program that turns current business trends into practical insights for students.
Social Media Emphasis
Better Business helps students understand the impact of social media’s explosive growth throughout every level of the business world.
Conversation Starters
Better dialogue fosters better learning. The exercises and readings in Better Business create space for discussions in the classroom that open up room for perspectives and insights.
Time-Sensitive Updates
Timely examples have replaced older material, helping Better Business resonate more fully with students.
New or Revised Features
Boxed features and “The List” push students to consider topics in the text with greater depth.
Enhancements for the Sixth Edition
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Explosive Growth
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Facilitating Discussion
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Time-Sensitive Materials
Explosive Growth of Social Media in All Parts of Business
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Emphasis on Social MediaOver 85 percent of the chapters in Better Business feature social media strategies and technologies.
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Technology Chapter UpdatesSignificant updates in the technology chapter address social media’s significant impact on the world of business.
Facilitating Discussion
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New ExercisesNew “Connecting the Elements of Business” exercises at the end of each chapter help students discover the impacts of the materials they cover on other aspects of business.
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Updated End-of-Chapter MaterialsWe modified nearly 25 percent of the end-of-chapter materials to reflect the most recent events and trends in the business environment.
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Encouraging DiscussionInstructors receive wide-ranging choices for discussion topics, assessment questions, and group activities that cover the most current and timely topics. These include major economic shifts, changes in technologies, and ever-increasing globalization.
Time-Sensitive Materials
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COVID-19 ImpactSpecial attention has been paid to the impact of the COVID-19 pandemic on business in 2020 and 2021.
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Updated StoriesStories and examples from the previous editions have been updated to account for further developments.
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21st Century Business ModelsTopics of the new or revised boxed features cover the business of a YouTube influencer, co-branding challenges of Uber and Spotify, the merger of Amazon and Whole Foods, and brand resilience post-COVID.
Online Platform for your Better Business
Pearson Revel® is an immersive learning experience that enlivens familiar and respected course content with media interactives and assessments. Revel improves results by empowering students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment.
Additional Better Business, 6th Edition Resources
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Download Teacher Resources
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Instructor Manual
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Test Bank with TestGen®
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Pre-made Presentations
Download Teacher Resources
This downloadable resource outlines student learning outcomes, lecture notes, and BIZ CHAT guidance. Answer keys for end-of-chapter materials, supplemental activity ideas, and tips to enhance the online course are also provided.
The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter.
TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.PowerPoint® presentations correlate to the content of each chapter, so teachers can easily use them during an in-person lecture or an online class.
Frequently asked questions about Better Business
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What topics are included in the Table of Contents?PART I: LOOKING AT THE BUSINESS ENVIRONMENT
- Business Basics
- Economics
- Ethics in Business
- Business in a Global Economy
- Mini Chapter: Business Law
PART II: STARTING AND STRUCTURING A BUSINESS- Small Business and the Entrepreneur
- Forms of Business Ownership
- Mini Chapter: Constructing an Effective Business Plan
PART III: MANAGING A BUSINESS AND EMPLOYEES- Business Management and Organization
- Motivation, Leadership, and Teamwork
- Human Resources
- Online Business and Technology
- Production, Operations, and Supply Chain Management
- Mini Chapter: Business Communications
PART IV: PRINCIPLES OF MARKETING- Marketing and Consumer Behavior
- Product Development, Branding, and Pricing Strategies
- Promotion and Distribution
- Mini Chapter: Finding a Job
PART V: PRINCIPLES OF FINANCE
- Financing and Accounting for Business Operations
- Investment Opportunities in the Securities Market
- Mini Chapter: Personal Finance
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What grade levels is this text appropriate for?
Grades 9-12
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What types of courses is this text best suited for?This program is designed for introductory business courses.
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What Student Resources are available?Available Student Resources include the Student Edition and Pearson Revel® Student Access.
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What Teacher Resources are available?Available Teacher Resources include Teacher access to Pearson Revel®, the downloadable Instructor Manual, Test Bank with TestGen®, and PowerPoint® presentations.
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What are the digital license options?Student digital access to Pearson Revel® can be purchased for 1 year.
PEARSON, MYLAB, REVEL, Pearson Logo are trademarks owned and/or registered by Pearson plc and/or its affiliates. All other third party marks associated with these products are the property of their respective owners. Copyright in the works referenced herein is owned by Pearson Education, Inc. Pearson Education has control over the editorial content in these instructional materials.