Principles of Graphic Design, 1st Edition © 2024

Principles of Graphic Design, published by Pearson, gets your students started on a career in the Graphic Design Industry.

  • Presents Graphic Design Career Options
  • Emphasis on Employability and Professionalism
  • Introduces Design Concepts and Skills
  • Getting Started with Photography
  • Prepare for Industry-Recognized Certification
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Essential Skills of a Graphic Arts Professional

An introduction to the Arts, A/V Technology, and Communications cluster, focusing on essential skills and technology in graphic design careers.

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Lay the Foundation for Career Success

Students learn the essential skills of Graphic Design professionals including goal setting, critical thinking and problem-solving.

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Teach Basic Design Skills


Students learn fundamental concepts including types and formats of graphics, fonts, shapes, as well as drawing skills.

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Get Started with Photography

The text introduces the essential skills students need to get started with photography including imaging and layout software.

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Prepare for Certification


When implemented in addition to the Adobe Classroom in a Book Series, this program helps prepare students for the Adobe Certified Professional Exam from Certiport®.

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A Practical Introduction to the Graphic Design Industry and Professions

  • Career Preparation
    • Career Options
    • Academic Planning
    • Entrepreneurship
  • Design Basics
    • Developing Visual Skills
    • Developing Creative Skills
    • Colors, Shapes, and Typography
  • Graphic Design Skills and Technology
    • Imaging and Publishing Software
    • Printing Technologies
    • Capstone Projects
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Access and interact with the Principles of Graphic Design content to promote learning

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Interactive eText Overview

Tour the engaging features of the Bookshelf by VitalSource® Student eText

Online Platform for Principles of Graphic Design CTE Program

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The Bookshelf by VitalSource® eText platform features include search and navigation, bookmarking, note taking, creating personalized study tools and more. Students can access content anytime, anywhere, including 100% offline access. The latest enhancements to the platform include AI generated assessment questions called Bookshelf CoachMe®.

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Additional Principles of Graphic Design Resources

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  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Principles of Graphic Design.



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Teacher’s Wraparound Edition

The valuable print Teacher’s Wraparound Edition includes the Student Edition page with point-of-use teaching tips, discussion questions, vocabulary support, and lesson plan suggestions for less advanced, more advanced and special needs students.



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Test Bank with TestGen®

The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter. TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.



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Visual Aid Presentations

Available in both PowerPoint® and Articulate Rise, begin each class session with an engaging review of objectives and key vocabulary terms.



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Frequently asked questions about Principles of Graphic Design

  • What topics are included in the Table of Contents?
    Unit 1 Career Preparation
    • Chapter 1 Careers in Arts, Audio/Visual Technology, and Communications
    • Chapter 2 Developing Employability Skills
    • Chapter 3 Career-Ready Practices
    • Chapter 4 Skills for Professional Success
    • Chapter 5 Digital Citizenship
    Unit 2 Introduction to Design
    • Chapter 6 Working with Graphics
    • Chapter 7 Graphic Design Basics
    • Chapter 8 Typography and Text
    • Chapter 9 History of Graphic Design
    • Chapter 10 History of Photography and Printing Technologies
    Unit 3 Introduction to Vector Illustration
    • Chapter 11 Getting Started with a Draw Program
    • Chapter 12 Creating and Editing Shapes and Paths
    • Chapter 13 Working with Type
    Unit 4 Introduction to Printing and Imaging
    • Chapter 14 Getting Started with an Image Editing Program
    • Chapter 15 Printing Technology
    • Chapter 16 Page Layout and Desktop Publishing
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?
    This program is designed for the following high school CTE courses:
    • Commercial Art
    • Desktop Publishing
    • Drawing and Painting
    • Graphic Arts and Printing
    • Introduction to Graphic Design
    • Principles of Arts, A/V Technology, and Communication
  • What Student Resources are available?
    Available Student Resources include the print Student Edition and Student Edition eText on Bookshelf by VitalSource®.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Wraparound Teacher’s Edition, TestGen® Test Bank, PowerPoint® presentations, and Dynamic Rise Presentations.
  • What are the digital license options?
    Student access to the eText on Bookshelf by VitalSource® can be purchased for 1 or 6 years.
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