Principles of Web Design, 1st Edition © 2024

Principles of Web Design, published by Pearson, gets your students started on a career in the Web Design Industry.

  • Presents Web Design and Development Career Options
  • Emphasis on Employability and Professionalism
  • Practical information about technology applications
  • Prepare for Industry-Recognized Certification
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Essential Skills of a Web Design Professional

Pedagogical features allow students to apply design knowledge while introducing them to careers in the Web Design field.

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Lay the Foundation for Career Success


Students learn the essential skills of Web Design professionals including goal setting, critical thinking and problem-solving.

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Support Skill development and Career Readiness

Career and Design Projects and Curriculum Connections provide opportunities to apply newly acquired skills to real career opportunities.

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Emphasis on the Latest Design Applications


The text focuses on the use of Adobe® Creative Cloud programs including Adobe Illustrator®, Photoshop®, Animate®, Premiere Pro®, Audition® and Dreamweaver®.

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Prepare for Certification



When implemented in addition to the Adobe Classroom in a Book Series, this program helps prepare students for the Adobe Certified Professional Exam from Certiport®.

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A Practical Introduction to the Web Design Industry and Professions

  • Career Preparation
    • Career Options
    • Employability Skills
    • Academic Planning
    • Entrepreneurship
  • Design Basics
    • Developing visual skills
    • Developing creative skills
    • Typography with text and graphics
  • Web Design Skills and Technology
    • Developing a website
    • Introduction to HTML and CSS
    • Working with digital media
    • Optimizing and publishing a website
    • Network systems and the internet
    • Capstone Projects
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Access and interact with the Principles of Web Design content to promote learning

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Interactive eText Overview

Tour the engaging features of the Bookshelf by VitalSource® Student eText.

Online Platform for Principles of Graphic Web CTE Program

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The Bookshelf by VitalSource® eText platform features include search and navigation, bookmarking, note taking, creating personalized study tools and more. Students can access content anytime, anywhere, including 100% offline access. The latest enhancements to the platform include AI generated assessment questions called Bookshelf CoachMe®.

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Additional Principles of Web Design Resources

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  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Principles of Web Design.

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Teacher’s Wraparound Edition

The valuable print Teacher’s Wraparound Edition includes the Student Edition page with point-of-use teaching tips, discussion questions, vocabulary support, and lesson plan suggestions for less advanced, more advanced and special needs students.



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Test Bank with TestGen®

The Test Bank includes multiple choice, fill-in-the-blank, and True/False questions for each chapter. TestGen helps you quickly create paper quizzes and tests that supplement the content in your textbook, without creating extra work for you.



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Visual Aid Presentations

Available in both PowerPoint® and Articulate Rise, begin each class session with an engaging review of objectives and key vocabulary terms.



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Frequently asked questions about Principles of Web Design

  • What topics are included in the Table of Contents?
    Unit 1
    • Chapter 1: Careers in Web Design and Development
    • Chapter 2: Developing Employability Skills
    • Chapter 3: Career-Ready Practices
    • Chapter 4: Skills for Professional Success
    • Chapter 5: Digital Citizenship
    • Chapter 6: Professional Communications
    Unit 2
    • Chapter 7: Design Basics
    • Chapter 8: Typography and Text
    • Chapter 9: Developing a Website
    • Chapter 10: The History of the Internet and Web Media Technology
    Unit 3
    • Chapter 11: Introduction to HTML
    • Chapter 12: Structuring Pages with HTML
    • Chapter 13: Introduction to CSS
    Unit 4
    • Chapter 14: Introduction to Graphics
    • Chapter 15: Working with Animation
    • Chapter 16: Working with Audio and Video
    Unit 5
    • Chapter 17: Adding Interactivity to a Web Page
    • Chapter 18: Publishing a Website
    • Chapter 19: Network Systems and the Internet
    Unit 6
    • Chapter 20: Capstone Projects
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?

    This program is designed for the following high school CTE courses:

    • Web Design
    • Web Development
    • Web Programming
  • What Student Resources are available?
    Available Student Resources include the print Student Edition and Student Edition eText on Bookshelf by VitalSource®.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Wraparound Teacher’s Edition, TestGen® Test Bank, PowerPoint® presentations, and Dynamic Rise Presentations.
  • What are the digital license options?
    Student access to the eText on Bookshelf by VitalSource® can be purchased for 1 or 6 years.
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