Business Essentials, 1st Edition © 2025

In Business Essentials, published by Pearson, students embark on a comprehensive journey to explore the vast landscape of business. Written in an engaging and accessible style, the text covers key topics for understanding the world of business, including economics, marketing, management, finance, entrepreneurship, and ethics.

  • Revised for High School Students
  • Real-world examples and case studies
  • Unique perspectives on effective management, marketing, and strategic planning
  • Powerful Pearson MyLab® Platform
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Teach business concepts and skills from a variety of perspectives

This text takes a unique approach of teaching from the lens of an employee, an employer, a consumer, and an investor.

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Foundational Business Concepts

Students are provided with a solid foundation in fundamental business concepts, such as entrepreneurship, marketing, finance, management, and economics.

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Real-World Relevance


The text incorporates real-world examples and case studies from businesses students know and use, making the subject matter more relevant and engaging for students.

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Global Perspective


Introduce students to the global nature of business, covering topics such as international trade, globalization, and cultural differences in business practices.

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Ethical Awareness


Addresses ethical considerations in business, teaching students about corporate social responsibility, ethical decision-making, and the importance of integrity in business dealings.

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Boost student interest with current, relatable topics, a highly-visual design, and engaging features.

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  • Fully up-to-date
  • Engage & Extend Learning
  • Visually Engaging

Fully up-to-date

  • Updated Case Studies
    Case Studies feature recent events.
  • COVID-19 Implications
    Explore the economic fallout of the COVID-19 pandemic.
  • Global Trends
    Highlight the most current trends in globalization.
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Engage & Extend Learning

  • What’s in it For Me
    What’s in it For Me connects the topic to students life.
  • Stop and Jot
    Stop and Jot features combine critical thinking with writing practice.
  • Check Your Understanding
    Check Your Understanding provides a periodic review of student comprehension.
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Visually Engaging

  • Photos and Imagery
    Vivid photos are included throughout each chapter.
  • Charts, Graphs, and Diagrams
    Information is frequently presented in charts, graphs, and diagrams.
  • Student-friendly Design
    Easy-to-read design appeals to visual learners.
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Access and Interact with Business Essentials Content

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Program Overview

See how the curriculum covers key topics that prepare students to enter the world of business.

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Pearson MyLab® Overview

Tour the engaging features of the Pearson MyLab® learning platform

Online Platform for Your Business Essentials CTE Curriculum

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Pearson MyLab® gives every student personalized tools to succeed. The flexible, online experience combines unrivaled content, assessments, and customization. Each course has a foundation of interactive course-specific content that can be tailored and assigned as the teacher sees fit.

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Additional Resources for Business Essentials, 1st Edition

  • Downloadable Teacher Resources
  • Teacher’s Wraparound Edition
  • Pearson MyLab®
  • Test Bank with TestGen®
  • Visual Aid Presentations

Downloadable Teacher Resources

Access the complete collection of Teacher Resources provided for Business Essentials, 1st Edition.

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Teacher’s Wraparound Edition

This powerful teaching resource includes the full Student Edition with point-of-use teaching tips, discussion questions, projects, and instruction plans for Advanced, Less Advanced, Special Needs, and ELL students.



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Pearson MyLab®

A digital resource for both students and teachers, Pearson MyLab features a comprehensive student eText, interactive assignments, videos, as well as a gradebook and assignment tools for the teacher.

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Test Bank with TestGen®

The Test Bank includes a bank with hundreds of questions in True/False, Multiple Choice, and Fill-in-the-Blank question types. The TestGen software automatically grades and randomizes questions and provides detailed reports.



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Visual Aid Presentations

Classroom presentations in PowerPoint® and Rise formats present Key Terms, Lesson Objectives, and Scenario-Based activities.



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Frequently Asked Questions About Business Essentials

  • What topics are included in the Table of Contents?
    Part 1: The Contemporary Business World
    • The US Business Environment
    • Understanding Business Ethics and Social Responsibility
    • Entrepreneurship, Business Ethics and Social Responsibility
    • Understanding the Global Context of Business

    Part 2: Managing the Business
    • Managing the Business
    • Organizing the Business
    • Operations Management and Quality

    Part 3: Getting Ready for Success
    • Career Planning
    • Writing Skills For Employment
    • Role of Digital Citizenship
    • Employee Behavior and Motivation

    Part 4: People in Organizations
    • Leadership, Decision Making and Risk Management
    • Human Resource Management and Labor Relations
    • Marketing Processes and Consumer Behavior

    Part 5: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
    • Developing and Pricing Products
    • Distributing and Promoting Products
    • Information Technology (IT) for Business
    • Money Matters

    Part 6: The Financial System and Issues in Financial Management
    • Managing Business Finances
    • Financial Literacy for Success
  • What grade levels is this text appropriate for?
    Grades 9-12
  • What types of courses is this text best suited for?
    This program is designed for Introduction to Business Management, Marketing and Finance courses.
  • What Student Resources are available?
    Available Student Resources include the print Student Edition and Pearson MyLab® Business Essentials Student Access.
  • What Teacher Resources are available?
    Available Teacher Resources include the print Teacher’s Wraparound Edition, Pearson MyLab® Business Essentials Teacher Access, Test Bank with TestGen®, and Visual Aid Classroom Presentations in PowerPoint and Rise formats.
  • What are the digital license options?
    Student digital access to Pearson MyLab® can be purchased for 1 or 6 years.
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PEARSON, MYLAB, REVEL, Pearson Logo are trademarks owned and/or registered by Pearson plc and/or its affiliates. All other third party marks associated with these products are the property of their respective owners. Copyright in the works referenced herein is owned by Pearson Education, Inc. Pearson Education has control over the editorial content in these instructional materials.

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