What modules are covered in this course?

Module 1: Cornerstones of Commerce Module 2: Navigating the Market Landscape Module 3: The Principled Professional Module 4: Engine Room of Business Module 5: Dollars and Sense Module 6: Captivating the Market Module 7: From Shelf to Shopper Module 8: Going Beyond Borders

What types of programs is this course designed for?

This program is designed for CTE Business, Marketing, and Finance pathways or elective offerings.

Is this program available in print or digitally?

Introduction to Business, Marketing, and Finance is a robust, digital-only course ideal for virtual or blended learning.

What teacher resources are available?

Teacher resources include the course syllabus, pacing guide, answer keys, blended learning guide, differentiation guide, multilingual support guide, instructional slides, and digital courseware access. Additionally, an on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.

What Learning Management System (LMS) is this course accessible on?

Digital courseware is delivered on the award-winning Savvas Realize platform, which can integrate with: Canvas, Google Classroom, Schoology, AGILIX Buzz, and D2L.

What are the digital license options?

Student digital access to Communication Skills for Business can be purchased for 1, 2, 3, 4, or 5 years.

How long does it take to complete the Introduction to Business, Marketing, and Finance course?

This program is designed to support a full-credit course and therefore may be used to support a semester- or year-long option. On average, this course requires 80 instructional seat-time hours, equating to roughly 3–4 lessons per week. Teachers can make course customizations if desired to meet specific needs.

Introduction to Business, Marketing, and Finance – Business Foundations Course

In this business foundations course, students discover how big ideas become popular products, powerful brands, and successful businesses. They explore business operations, marketing strategies, and finance while developing essential skills for a variety of business careers.

In Introduction to Business, Marketing, and Finance, students will:

Evaluate business scenarios
Analyze consumer behavior and develop marketing strategies
Use financial data to evaluate business performance and make decisions

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Business Foundations Prepare Students for a Career in Business, Marketing, and Finance.

Help students explore business foundations.

Student-Centered Design

Grounded in educational research, this course maximizes student motivation and engagement with real-world relevance, hands-on projects, interactive assignments, and accessibility tools.

Ready for the Real World

Students become career ready when they go beyond understanding concepts to applying them in real life. Through practical activities, students gain the skills they need for in-demand careers.

Employability Skills

Students build essential workplace skills—including professionalism, communication, teamwork, time management, conflict resolution, safety, and respect—that support a positive work culture and long-term career success.

Learn essential skills for the business world

Course Outline
Module Introduction
Interactive Instructional Design
Differentiation
Assessments
Accessibility

Course Outline by Module

Course Outline by Module
Module 1: Cornerstones of Commerce

Module 2: Navigating the Market Landscape

Module 3: The Principled Professional

Module 4: Engine Room of Business

Module 5: Dollars and Sense

Module 6: Captivating the Market

Module 7: From Shelf to Shopper

Module 8: Going Beyond Borders

Module Introduction

Module Introduction Video and Description

Each module begins with an introductory video where the instructor sets the stage for topics and learning objectives for the upcoming module. The video is followed by a short description of the module content.
Module Learning Objectives

Each module introduction includes the set of learning objectives for students to review prior to beginning instruction.
Polling Question

Students engage with an interactive poll related to the upcoming module content. After completing the poll, students can see how their peers responded with a percentage breakdown of the results.
Introduce New Vocabulary

The module introduction concludes with an interactive vocabulary matching activity, designed to familiarize students with words and concepts they will learn in the upcoming module.

Interactive Instructional Design

Engaging Lesson Videos

Each lesson begins with an instructional video from an expert educator, designed to grab students’ attention while addressing learning objectives.
Interactive Reading

Each lesson video is followed by an interactive reading where students dive into new material with embedded interactives like hot spots, flip cards, slides, videos, and more!
Integrated Activities

Activities are embedded purposefully between lessons and incorporate a variety of interactive tools for students to practice what they’ve learned.
Project-Based Learning

End-of-module projects provide the opportunity for students to apply what they’ve learned to a real-world situation that they would encounter in the workforce.

Differentiation

Strategies for Differentiation in CTE

Provides teachers with guidance for supporting diverse learners in the CTE classroom.
Supporting Multilingual Learners in CTE

Provides teachers with strategies for meeting the needs of multilingual language learners in the CTE classroom.

CCR-12688 Component 3 Diffentiation.webp

Assessments

Concept Check

Embedded concept checks include a variety of low-stakes activities, including short answer responses, matching, flashcards, and sorting.
Discuss and Write

Thought-provoking discussion prompts invite students to process and share their learning with their peers. Utilize your LMS discussion board or have students work in an individual course journal.
Short Answer Assignments

Short answer assignments are included at the end of each module, providing an opportunity for students to analyze and apply their learning to a real-world situation. Students are supplied with a detailed assignment rubric, with clear expectations.
Module Quizzes

Measure student mastery of key skills and content with an end-of-module summative assessment.
Midterm Exam

Assess student content mastery midway through the course.
Final Exam

A comprehensive final exam assesses student skills and knowledge at the end of the course. The final exam is auto-scored and the results report back to the teacher’s gradebook in their LMS.

Accessibility

Text-to-Speech

Audio features allow greater accessibility for students. Highlight any text within the course to have it read out loud, including image alt text.
Language Translations

Translate any text within the course, including video transcripts, into 60+ languages. Additionally, many language translations can be read out loud using the text-to-speech feature.
Closed Captioning

All videos within the course include closed captioning with the ability to access video transcripts and translate into 60+ languages.
Alternative Activities

Alternative activities are embedded throughout lessons to meet accessibility standards and provide alternatives to the interactive activities in multiple choice format.

Explore Introduction to Business, Marketing, and Finance

Digital Tour

Experience the engaging instructional design and learn about system integrations.

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Seamless access on Savvas Realize

Simple. Seamless. Scalable.

Focus on student success—not the tech setup—with flexible curriculum for virtual or blended learning ready to go in your school’s learning management system.

Additional Introduction to Business, Marketing, and Finance Resources

Blended Learning
Pacing Guide
Answer Keys
Syllabus
Career Exploration
PowerPoints
AI Literacy
CTSO
Training

Blended Learning Guide

Provides teachers with robust support for planning and implementing the course in a traditional classroom, including best practices for blending face-to-face and online learning activities.

Step-by-step teaching support for each lesson
In-class discussion prompts
Suggestions for independent, small group, and whole class instruction
Facilitation support and student work samples for projects
Sample student responses for reflections and short answer assignments

Pacing Guide

Provides a tool for teachers to appropriately assign coursework and allocate time on a weekly basis for completing a course within a semester or year long time frame.

Answer Keys

Includes answers and grading rubrics for Reflections and Short Answer Assignments, along with detailed grading rubrics and sample student work for Projects.

Course Syllabus

The syllabus includes a high-level course overview, module overviews, and module learning objectives.

Personalized Career Exploration

With access to trusted U.S. Department of Labor data, students can explore 1,000+ careers to discover jobs that fit who they are, what they enjoy, and where they want to go next.

Instructional PowerPoints

These fully customizable slides are available for select courses to support classroom instruction with industry-aligned content, teaching tips, high-impact visuals, discussion starters, and formative checks that connect concepts to real-world application and employability skills.

Using AI Effectively

This bonus module builds practical AI skills for any career while understanding the opportunities, risks, and responsibilities that come with its use.

Career and Technical Student Organizations

Discover how CTSOs help students build leadership skills and prepare for future careers.

On-Demand Training

An on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.

Introduction to Business, Marketing, and Finance FAQs

What modules are covered in this course?
Module 1: Cornerstones of Commerce

Module 2: Navigating the Market Landscape

Module 3: The Principled Professional

Module 4: Engine Room of Business

Module 5: Dollars and Sense

Module 6: Captivating the Market

Module 7: From Shelf to Shopper

Module 8: Going Beyond Borders
What grade levels is this text appropriate for?

Grades 9–12
What types of programs is this course designed for?

This program is designed for CTE Business, Marketing, and Finance pathways or elective offerings.
Is this program available in print or digitally?

Introduction to Business, Marketing, and Finance is a robust, digital-only course ideal for virtual or blended learning.
What teacher resources are available?

Teacher resources include the course syllabus, pacing guide, answer keys, blended learning guide, differentiation guide, multilingual support guide, instructional slides, and digital courseware access. Additionally, an on-demand, self-paced teacher training course covers the fundamentals of implementing the curriculum.
What Learning Management System (LMS) is this course accessible on?

Digital courseware is delivered on the award-winning Savvas Realize platform, which can integrate with: Canvas, Google Classroom, Schoology, AGILIX Buzz, and D2L.
What are the digital license options?

Student digital access to Communication Skills for Business can be purchased for 1, 2, 3, 4, or 5 years.
How long does it take to complete the Introduction to Business, Marketing, and Finance course?

This program is designed to support a full-credit course and therefore may be used to support a semester- or year-long option. On average, this course requires 80 instructional seat-time hours, equating to roughly 3–4 lessons per week. Teachers can make course customizations if desired to meet specific needs.